Earning It helps you get the things you want without giving in to instant gratification. Select something you want to buy or do. Attach a cost, or a few, then get after it.
Buying “it” is easier than ever now. Earning it is something else. For the go‑getters and shopaholics alike.
iOS & Android · private by default · no ads, ever.
Free for 30 days · then A$29.99/year, or A$99.99 once.
Launching soon: join the waitlist ↓
A coffee machine, earned by making 250 coffees at home instead of buying them. Pick how it unlocks: Task, Multi‑Task, Wait Until or Abstain.
154 down. Every tap lands in a running history: receipts of the effort, notes and all.
250 / 250. The bar fills, the button lights up. Claim it guilt‑free. It basically paid for itself.
A 20kg kettlebell, priced at 10,000 squats. Pick the unit (reps, pages, hours, km or dollars) and set the target.
60–100 squats most days, a rest day when it's earned. The history keeps every receipt. 10,000 / 10,000: ready to claim.
Confetti, then onto your Earned shelf. You didn't just buy a kettlebell. You earned it.
A wardrobe refresh behind three different efforts: donate 15 pieces, save $1,000, finish 3 books. Each tracks on its own.
All three struck through, nothing left to do. ✦ Ready to claim ✦
Confetti, then it moves to your Earned shelf. Not just a purchase. Proof.
A new helmet priced three ways at once: ride 20,000 km, pass an advanced riding course, and six months with zero speeding fines.
Abstains run on their own: six months of clean riding, counting down from the moment you create the deal.
The course is done and struck through. 11,669 km logged tap by tap. The no-fines clock still running. No shortcuts.
Book a trip to Japan 🇯🇵: save $6,000, no social media for 90 days, and finish a beginner Japanese course.
A savings count, a 90-day abstain and a simple checkbox, stacked on the same reward.
0 of 3 and counting, with your own note attached: use the time saved from doomscrolling to learn Japanese.
A new board and bindings, priced two ways at once: 40 more days on the hill with the current setup, and 3 months vape‑free. Earn it partly by not doing the thing.
40 / 40 days done and struck through. The no‑vaping clock still ticking. 1 of 2. No shortcuts.
It sits on the board with everything else you're chasing: photo up top, progress ticking. Every day on the hill counts.
An abstain deal: 90 alcohol-free days buys the full recovery day: sauna, ice bath, massage.
Ends 9 October, locked in before you start. The app counts the days; you just stay the course.
2 months 28 days left. And if you slip? Hit reset, honestly. The clock starts again. Honesty is the whole point.
A guitar that unlocks on New Year's Day. “If I still want it in the new year, then I know it's not an impulse buy.” The countdown does the work.
One abstain, two habits: no vaping and no social media, for 60 days straight.
Sixty days, dated to the day. It ends 9 September. Create it and the countdown begins.
1 month 29 days to go. Reset if you slip. The mask waits until you've actually earned it.
Pin the one that matters most. Watch every deal move.
Three short reads on why this works.
Buying got easier than earning it. Earning It puts positive friction between the idea and the Buy button, and turns waiting into a skill you train.
Read the why →A 2024 study links ADHD impulse buying to one trainable thing: the ability to defer gratification. That muscle is the whole app.
See the research →No vaping. No doomscrolling. No alcohol for 90 days. Put a real reward at the finish line, and reset honestly if you slip.
How Abstain works →Stop buying on impulse. Start earning what you want.
Be first in line at launch. One email when it's live, nothing else.
Free for 30 days · then A$29.99/year, or A$99.99 once.
No ads. No tracking. Delete everything anytime.